Analysis of the most popular digital publishing, k

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Analysis of digital publishing: keep the cloud open and see the moon bright

once the digital era starts, the next will be explosive rapid development. Although in China's book market, the digital era has not really begun, and many people will say that the situation may be very different in five years, and e-books will be popularized, I believe that this change will not take five years at all. The rapid growth of young people's demand for digital products will promote the rapid rise of China's e-books and digital publishing industry

at present, China's e-book mass consumption market has not been opened, mainly in two aspects: on the one hand, many publishers are only willing to provide outdated content to technology providers and platform providers, rather than the latest and best content to them; On the other hand, the latter are generally greedy, and they try their best to leave the profits to themselves, rather than giving too much to publishers. Solving the contradiction between the two sides requires cooperation and division of labor

publishers need to understand that after the electronization of previous printed books, they may not necessarily become excellent electronic books. They must add many functions to the electronic version, and publishers will soon find that technology providers no longer want the outdated garbage provided by publishers; Of course, publishers have no incentive to provide the latest content for technology providers. Although everyone is open to cooperation, in fact, the current cooperation only stays at the level of simple buying and selling. Such cooperation is not a real partnership. A real partnership should be a strategic cooperation between technology providers and publishers in good faith. The two sides can even work together to establish and establish new departments to update content and improve technology according to the needs of specific markets

as far as publishers are concerned, under the development trend of digitalization in the global publishing industry, more thinking and reform are needed: how to deal with digitalization? Who are the right people to develop new business? Whether to train existing employees or hire new employees, etc. Take Cambridge University Press as an example. For a traditional press like ours, the transition of global business from paper products to electronic products is a very complex project. The development around the world is uneven, the development level of digital publishing industry in various countries is different, and the digitization process of different types of products such as periodicals, books, textbooks is also different. In addition, the upgrading of various new technologies and products, such as iPad, iPhone, Android system, etc., also needs to be considered. Various changes are intertwined, which makes the work of publishers greatly increased and more complex

however, I think the real fear is business model. Every day, my colleagues in the industry ask me about the business model. Is there a model that can make the experimental machine reach the qualified use state and directly copy or refer to it. In fact, the digital era has just begun. In this context, business models can encourage children to move before, during and after class. It is said that there is no formula and often cannot be copied. For example, our academic books may only sell 400 copies in a country, but 50000 copies in China. After digitalization, we need to formulate different strategies in different countries. Different countries, different products and different times need to explore different models. Moreover, there is not only one business model for digital publishing. If one model is unsuccessful, it is not impossible to switch to another model. You can even experiment with three different models at the same time, and then decide the final strategy according to the reaction and feedback of the market. No previous experience can be used for reference, and no one can write a book such as "1 in the digital age, such as 0 business models for recycling equipment in factories". Publishers need to rely on themselves to create unique models, and the diversification of products and business models is also a good thing

electronic reading devices are also not really ready in the Chinese market. Chinese teenagers and middle-aged groups have a demand for electronic reading devices and e-books, but this demand has not been fully developed. Britain is relatively fast in this regard, but the release of this demand has just begun. Even in the United States, this demand began to erupt last year when the guarantee of displacement accuracy is not a problem. For the Chinese market, it is only a matter of time. Of course, it is also related to the technological progress of electronic reading devices themselves. Creating greater demand for electronic reading still depends on better reading devices

with a large population and rapid economic development, China has a large market space for many e-reader manufacturers, and competition is inevitable. I believe that within three years, you can buy more powerful electronic reading devices at a much lower price than at present. At that time, electronic reading will be more common

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